Meet the Team: Brianna McMahon, Merchandising Coordinator

Get to know the gal behind the jewelry

The Silpada team is full of diverse creative talent, that all share a love for jewelry. We sat down with our Merchandising Coordinator, Brianna to go behind the scenes. Get an inside look at who helps select some of the most popular pieces of jewelry on our site! 

Brianna knew all along that she was meant to study Fashion at the LIM College. While studying fashion merchandising she interned at various companies getting a taste of the world of jewelry, she was hooked! After graduating she went on to working in the jewelry industry and later Silpada was lucky enough to have her join the Richline Digital team. 

Arizona Skies Ring and Tromso It Goes Cuff 

What is your role on the merchandising team? 

“I work on specifically sourcing pieces for our site. I do a lot of reporting to help us understand what our customers are looking for. I work closely with our vendors placing and tracking our orders, doing quality checks on samples and making sure we find the product that is not only affordable but of great quality!”

Where do you find inspiration and stay on top of trends? 

“We pay close attention to what is going on in the market and taking those trends and applying a Silpada style to them. We also take inspiration from what we see people wearing and also styles that our customers love. One of my favorite parts of the job is getting to show samples to the other teams. It is fun to hear what their thoughts are on new styles and how they would wear them.” 

Obsidian Cliff Bracelet, Soulmate Bracelet, Fontana Ring

Do you have any style tips you can share with the Silpada community? 

“I would just say to not be afraid to explore new jewelry trends and get some inspiration of how you can take pieces you may already have and repurpose them or add to. My personal favorite is bracelets. I love to stack and switch up the look of the same few pieces with each outfit!”

What is your favorite piece you helped merchandise and why? 

“One of my favorites is our Panamint earrings. I love the hammered finish and that we are able offer them in silver and 14k yellow gold plated. I think they are a fun alternative to a traditional hoop.”

Panamint earrings

How do you style your Silpada? 

We want to see your Silpada Style! Share how you complete your outfits with Silpada by tagging our social media accounts, @SilpadaDesigns on Facebook or Instagram or add #MySilpada to your stories and posts!


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