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The Most Popular Jewelry Styles in 2021

Buying jewelry for a special person in your life—whether a girlfriend, wife, mother, best friend, sister, or someone else—can be tricky. The right piece can be the perfect gift for a special day, celebration, or “just because.” However, jewelry that doesn’t quite make her heart skip a beat could end up gathering dust in a drawer. 

But, how do you know what jewelry will thrill your loved one? Do they want silver or gold? Would they prefer a necklace or earrings? Are they a fan of gemstones? How do they feel about personalization? 

No need to stress—or risk giving away the surprise gift you have planned by asking too many questions! At Silpada, we recently conducted a survey about the most popular jewelry styles of 2021.

We are here to help you find the perfect piece of jewelry for Mother’s Day, an anniversary or birthday, or simply a way to tell a woman in your life how special they are.

How We Found Out What Jewelry is in Style

Jewelry preferences and popular choices change over time, so we set out to discover what types of jewelry today’s women really want. To learn more about the most popular jewelry of 2021, we talked to a diverse group of 600 women from across the United States to tell us about their dream jewelry. 

A few of the things we asked the women in the survey:

  • What is your favorite type of jewelry overall?
  • When looking at specific types of jewelry (rings, necklaces, etc.), what draws your eye?
  • What jewelry styles do you prefer (boho, classic, statement, etc.)?
  • Do you like personalized jewelry? If so, what type of personalization would you want?
  • Do you like gemstones? If so, which is your favorite?

If you want to surprise someone in your life with jewelry that she’ll likely wear again and again, here’s the most popular jewelry styles of today that may help you find that perfect gift.

The 7 Top Jewelry Trends of 2021

Chart with four boxes depicting jewelry trends among women.

Our survey about popular jewelry gave us some great insights into how women like to accessorize. Check out our results below to help you figure out what to buy your loved ones without trying to do too much detective work.

1. Classic Styles Are In

Classic jewelry was the most popular style among the women we asked about their preferences. This type of jewelry is timeless—if you can imagine a piece looking just as stylish decades ago as it would today, such as silver hoops and ball studs, chances are it’s a classic jewelry style.

However, if classic jewelry doesn’t sound like your gift recipient’s go-to, the next two most popular styles are minimalist jewelry, which subtly enhances a look without drawing attention, and on the opposite end of the spectrum, statement jewelry, which are unique pieces and pack a lot of wow factor.

2. Silver Jewelry Comes Out on Top

Over 42% of our respondents prefer silver-colored jewelry over gold, rose gold, or two-toned jewelry—though all types had fan bases. 

3. Stud Earrings Are the Favorite

Earrings topped the list of favorite type of jewelry overall, with the majority of women in our survey preferring simple, yet elegant stud earrings over other earring styles. 

Just be sure to check if their ears are pierced or not. If they don’t have pierced ears, another type of jewelry may be better. Luckily, rings and necklaces came in a close second and third!

4. Women Love Rings with Gemstones

Are you looking to gift a ring but you’re not sure what style will be a hit? The ladies of our survey overwhelmingly told us they prefer rings with gems. (Hint: Sterling silver rings make gemstones pop.)

5. Bangle Bracelets Are In

Looking to add a new bracelet to her collection? Bangles are fun and versatile—in most cases, they just slide over the hand and are great for stacking and layering. The women we spoke with say this type is their top bracelet choice. 

6. It’s All About the Pendant Necklace

Pendant necklaces can be demure or bold, depending on the pendant. They also usually pair well with a huge variety of outfits. Perhaps that’s why they were chosen as the most popular necklace style!

7. You (Probably) Can’t Go Wrong With Gemstones

If you take one thing away from this article, let it be that gemstones are in. In fact, 84% chose jewelry with gems over those without, and every age group surveyed said their favorite types of rings included stones.

While diamonds still seem to be a girl’s best friend, other gemstones in a variety of colors are also popular. We also have cubic zirconia options in the same colors as these popular gems.

What’s the Best Personalized Jewelry to Get Mom?

Graphic of a mother holding her child over a purple background.

Is Mother’s Day just around the corner? Or do you just want to do something nice for a mom in your life? Consider personalized jewelry, a favorite of our survey respondents.

Half of the women we surveyed who are moms, and when it comes to personalized pieces, having their children’s names on them would make their hearts melt.

What Other Types of Personalization are Popular?

If she doesn’t have children, we found that women like personalized pieces with their own names or initials. Important coordinates (such as where they were born or proposed to) were also popular.

Don’t be afraid to think outside the box, though. Quite a few women would enjoy a piece celebrating their pets!

If personalized jewelry isn’t her (or your) thing, check out our list of popular jewelry styles below to see what else she might like.

Most Popular Jewelry by Generation

While every woman has her own preferences when it comes to jewelry, trends tend to emerge by age group. If you’re searching for a gift for your grandmother, you may find she prefers something different than your mom would. 

With this in mind, let’s dig into what jewelry styles are popular with different age groups. 

Before we get into the details, it’s worth mentioning the age groups for the generations are approximate, as there isn’t universal agreement on them. So, we included the specific ages of the women we talked to as a guideline.

Jewelry for Generation Z (Ages 16-24)

Chart that discloses statistics about Generation Z’s jewelry preferences.

Fast Facts About Gen Z’s Jewelry Preferences:

  • Most Popular Piece Overall: Necklaces
  • Most Popular Jewelry Style Overall: Boho
  • Most Popular Jewelry Style by Type:
    • Earrings: Dangle/charm
    • Rings: With gemstones 
    • Bracelets: Charm 
    • Necklaces: Chain 
  • Most Popular Metal Finish: Gold
  • Most Popular Gemstones: Diamond and ruby
  • Most Popular Jewelry Personalization: Their own name or initials

Necklaces were the most popular jewelry style among this age group, and while silver is the most popular when all generations are factored in, Gen Z is more into gold. Perhaps a versatile, gold-plated necklace would be the perfect choice for the special Gen Z in your life.

Jewelry for Millennials (Ages 25-44)

Chart that discloses statistics about Millennials’ jewelry preferences.

Fast Facts About Millennials’ Jewelry Preferences:

  • Most Popular Piece Overall: Rings
  • Most Popular Jewelry Style Overall: Classic
  • Most Popular Jewelry Style by Type:
    • Earrings: Studs
    • Rings: With gemstones 
    • Bracelets: Bangle
    • Necklaces: Pendant
  • Most Popular Metal Finish: Silver
  • Most Popular Gemstones: Diamond, sapphire, and emerald
  • Most Popular Jewelry Personalization: Their children’s names

Millennial women often say they’d most appreciate silver-colored rings with gemstones in classic designs, but if you’re looking for something different, a bangle bracelet could also be a good choice.

Jewelry for Generation X (Ages 45-54)

Chart that discloses statistics about Generation X’s jewelry preferences.

Fast Facts About Gen X’s Jewelry Preferences:

  • Most Popular Piece Overall: Earrings
  • Most Popular Jewelry Style Overall: Classic
  • Most Popular Jewelry Style by Type:
    • Earrings: Studs
    • Rings: With gemstones 
    • Bracelets: Charm
    • Necklaces: Pendant
  • Most Popular Metal Finish: Gold
  • Most Popular Gemstones: Diamond and sapphire
  • Most Popular Jewelry Personalization: Their children’s names

The ladies of Gen X said they’d most like to get a pair of gold stud earrings in a classic style as gifts. However, you often can’t go wrong with a charm bracelet or pendant necklace, many of which can be personalized with their initials or even their children’s names.

Jewelry for Baby Boomers and Beyond (Ages 55+)

Chart that discloses statistics about Baby Boomers’ jewelry preferences.

Fast Facts About Baby Boomers’ Jewelry Preferences:

  • Most Popular Piece Overall: Earrings
  • Most Popular Jewelry Style Overall: Classic
  • Most Popular Jewelry Style by Type:
    • Earrings: Studs
    • Rings: With gemstones 
    • Bracelets: Bangle
    • Necklaces: Pendant
  • Most Popular Metal Finish: Silver
  • Most Popular Gemstones: Diamond, sapphire, and ruby
  • Most Popular Jewelry Personalization: Their children’s names

If you’re looking for a gift for a woman aged 55 or older, why not enhance her shine with some fabulous jewelry? These ladies are often on the lookout for classic styles of stud earrings, and they tend to lean toward silver earrings with diamond, sapphire, or ruby. 

However, Baby Boomers’ love for rings, necklaces, and bracelets were not far behind their love for earrings. So, if you really want to pamper her, consider getting her a jewelry set combining some or all of her favorites.

Find Stunning Jewelry With Silpada

When you’re looking for a gift for a special woman in your life, popular jewelry can be a great place to start. However, each person is unique, so keeping an eye on her jewelry habits and preferences could further help you find the perfect jewelry style for her. 

Take special note of if she has a piece she wears regularly—you could even casually ask her about its meaning! If she wears it simply because she likes it, you could hunt for something to match. If it has a special meaning, like reflecting her spiritual or religious beliefs or birthday or zodiac sign, you could get a piece to match the concept.

Shopping for jewelry can be overwhelming, even if you know all the trends and what your giftee likes. Silpada is here to help make the process easier! You can shop popular jewelry styles entirely online, narrowing things down by type, style, color, price points, and more. After all of your hard work, if the piece still wasn’t quite perfect, we offer a 60-day satisfaction guarantee, so your recipient can exchange the piece for something she’ll love if she needs to. Or, you can opt for a Silpada gift card, potentially providing you with even more insight for next time you purchase a gift for her.

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